Land of the Blacks is a small business set up to represent Sudan. Sudan is home to the people of the revolution whose resilience continues to inspire us every day. This brand was born from the desire to honor their fight and showcase our beautiful traditions & culture. The reason for naming the brand “Land of the Blacks” is because it represents not only the country of Sudan but also its history. The name Sudan derives from the Arabic expression bilād al-sūdān (“land of the blacks”). The concept for much of the clothing was to put a modern twist on traditional items. Examples include the gold coins, the crescent moon, and the material worn during a Sudanese Jirtig ceremony of the wedding. The owner behind the brand hopes to have her clothing reach not only across the world but to shed light on the beauty of Sudanese culture.